Clickbait For The Visionaries: Headlines That Shape The Future

Clickbait exploits cognitive and emotional traits, triggering impulsive clicks. Situational factors, like mood and setting, can amplify a person's susceptibility. Relevance theory provides insight into the effectiveness of the deceptive clickbaits. The deceptive headlines present mundane stories as having high news value. The rise of clickbait has unfortunately facilitated the spread of fake news.